(October 1, 2013) – Reed Smith LLP is among the top 20 Global Elite law firm brands on Acritas’ 2013 Sharplegal® Global Elite Brand Index. The Index ranks law firm brand strength globally based on Acritas’ independent measures of awareness, favorability and consideration as viewed by the world’s biggest clients.
Reed Smith was ranked 18 on the prestigious Global Elite Brand Index. Acritas’ brand ranking is the second such market recognition of the strength of Reed Smith’s brand this year. In the BTI Consulting Group’s ‘BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013’ report, the Reed Smith brand ranked ninth in the Brand Elite 18 law firms list.
“This is a substantive accomplishment for our firm,” said Gregory B. Jordan, Reed Smith’s Global Managing Partner. “It reflects very well on the breadth and strength of our global platform, our strong commitment to establishing lasting relationships with our clients, and our dedication to quality and value across all industry groups and practice specialties. We are proud to be among the world’s top legal brands.”
The 2013 Acritas Sharplegal® Global Elite Brand Index was compiled from analysis of data derived from interviews with respondents in $1 billion+ revenue organizations with senior responsibility for buying legal services. Telephone interviews were conducted in local languages across 45 countries to determine the rankings. This interviewing was performed by Acritas in strict accordance with rules governing best practice in research; no law firm or other third party was involved in selecting the sample, analyzing or influencing responses or the Index rankings.
The Global Elite Brand Index employs open-ended interviews with participating general counsel to ascertain the first law firms to come to mind for them; the firms they feel most favorable towards; the firms most considered for multi-jurisdictional deals; and the firms most considered for multi-jurisdictional litigation.
Acritas is an international strategic research firm specializing in custom research services for law firms including client feedback, brand & communication, mergers & acquisitions services, and thought leadership. To learn more about the Sharplegal® Global Elite Brand Index 2013, visit www.acritas.com.
About Reed Smith
Reed Smith is a global relationship law firm with more than 1,800 lawyers in 25 offices throughout the United States, Europe, Asia and the Middle East. Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, technology and media, shipping, energy and natural resources, real estate, manufacturing, and education. For more information, visit reedsmith.com.
U.S.: New York, Chicago, Washington, D.C., Los Angeles, San Francisco, Philadelphia, Pittsburgh, Houston, Princeton, Northern Virginia, Wilmington, Silicon Valley, Century City, Richmond
Europe: London, Paris, Munich, Greece
Middle East: Abu Dhabi, Dubai
Asia: Hong Kong, Beijing, Shanghai, Singapore, Kazakhstan