Data breaches are increasingly posing massive risks to brands. Mark Melodia and Paul Bond will present a webinar in conjunction with the Association of National Advertisers that will explore essential strategies to mitigate risk and damage to your brand. The webinar will also examine the crucial ways for brands to work effectively with outside counsel – from initial indications and preparedness through litigation, reporting and resolution. Finally, it will touch on effective management of external support vendors to maintain privilege and confidentiality and, as appropriate, how to interface with law enforcement (including the FTC), state attorneys general and others.