ABA Annual Law Conference

6 August 2011
Toronto, ON, 1 Harbour Square Canada
Workshop

Stacy Marcus will be a panelist at ABA 2011 annual meeting in Toronto, Canada on Navigating the Competing Online Demands for the Business Lawyer.

Other panelists include:

  • Susan Richey, Associate Dean and Professor of Law, UNH School of Law
  • Erik M. Pelton, Erik M. Pelton & Associates, PLLC,

Moderator: Jon M. Garon, Professor of Law and Director, NKU Chase School of Law, Law & Informatics Institute

The rise of social media, mobile applications, blogs and online advertising has intensified consumers' involvement in the development of brand identity. Both businesses and consumers have a proprietary stake in the meaning of a company's brand, and consumers now have the tools to redefine a company's brand identity. This program surveys the impact of trademark practices, copyright rules and online ‘real estate' of domain names, hash-tags, mobile applications, twitter accounts and Facebook pages to advise both IP and non-IP lawyers on the changing landscape for managing business brand strategies in the online economy.