Why you should attend

We live in a brand-driven world, where the goodwill associated with a company and its brand can be one of its most valuable assets. That’s where trademark law comes in. This program, geared towards attorneys with minimal knowledge of trademark law or for those seeking a refresher of its essential tenets, will provide attendees with a thorough background, ranging from terminology and types of marks to registration issues, infringement basics, and litigation alternatives. In addition, the latest cases and cutting-edge issues will be reviewed, illustrating how new technologies continue to create challenges for companies trying to safeguard their brands. This program is built on a rock-solid foundation of trademark law experience, led by a faculty with dozens of years in the field who have protected famous brand names in federal court, written articles and treatises on trademarks, and managed portfolios containing some of the nation’s best-known trademarks. Attend this program and they will share their experience with you by answering your questions, both during their presentations and informally afterwards. Ask away!

What you will learn

• Key principles of trademark law and unfair competition: terminology, the federal Lanham Act, and the underlying policies that support strong trademark protection
• Practical tips and strategies for searching and clearing marks
• Applying for federal registration
• Registration issues, both domestic and international
• Hot topics and a review of the latest significant cases
• Domain name issues and UDRP
• Trademark infringement actions, strategies, and remedies, as well as a review of litigation alternatives

Who should attend

The program is designed for anyone with a serious interest in creating or enhancing trademark know-how. It is designed as an introduction for attorneys with limited experience in trademark law and as a review and update for those who need to reacquaint themselves with intellectual property practice and procedure.

Join Reed Smith Partner Clark Lackert for his panel, entitled "International Searching and Filing Strategies."  Topics will include:

• Seeking protection in different jurisdictions
• CTM and Madrid Protocol - alternatives to national filings
• Working with foreign counsel to clear marks
• Strategies for in-house counsel - What marks should be registered?

For more information, or to register, visit pli.edu.