The issue of whether the use of a third-party trademark in identical or similar form as a keyword for Google's AdWords advertising constitutes use of a trademark under European Community trademark law has been the subject of domestic case law in various European countries.
This article, written by Alexander Klett and Dawn Osborne, is reprinted with permission from INTA Bulletin, Vol. 66, No. 3 - February 1, 2011, Copyright © 2011 the International Trademark Association.
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