Reed Smith is hosting a teleseminar on June 2, 2011 at 12 p.m. EDT (9 a.m. PDT, 5 p.m. UK, 6 p.m. Central Europe) for a panel discussion on the latest legal developments surrounding keyword advertising in the United States and Europe. A panel of experienced attorneys from the United States, the UK, and Germany will discuss how global brands can safely navigate trademark and unfair competition law when advertising through programs such as Google's Adwords^TM.

This teleseminar will focus on issues such as:

• Guidance for brand owners: How can you protect your brand against unlawful competitor keyword advertising in the United States and Europe?
• Guidance for advertisers: How can you engage in safe keyword advertising in the United States and Europe? Where do courts typically draw the line?
• How has the European Court of Justice approached the issue of keyword advertising? Does its approach adequately protect the rights of trademark owners?
• Which of the traditional confusion factors are U.S. courts likely to look at in deciding keyword infringement claims?
• Liability of Search Engines under European trademark law and related areas of the law.
• Rosetta Stone v. Google: Has the landscape in the United States been changed? Is "functionality" a valid defense for search engines?
• Tips on getting infringements of your trademarks taken down from search engines.

You are invited to participate via teleconference. Participation is free, although long-distance telephone charges apply outside of the United States, Canada, the UK, France, and Germany, where 800 numbers are used. The call-in ports will be limited, so please email afarhadian@reedsmith.com no later than Wednesday, June 1, to receive a dial-in number. This is one call you don't want to miss!

If you require additional information, contact Anna Farhadian at 212 702 1399 or afarhadian@reedsmith.com.