Reed Smith has the depth and breadth of technology experience that integrates into the work of our Advertising and Media teams—digital, context-sensitive and interactive advertising; new media, wireless content and digital distribution; online gaming and virtual reality—and also covers traditional technology areas such as e-commerce, web and application development, procurement and licensing, information security, privacy and identity theft, outsourcing, and systems development. No matter what the need, no matter how sophisticated or complex the technology application, no matter where technology takes our clients in this borderless, interconnected, and often wireless world, our Advertising Technology & Media team can provide guidance, with counsel, negotiation and drafting experience, and a full range of representation in all of your technology-based business initiatives and operations.
Our experience and coverage is global. Our experience and coverage is global. Reed Smith has coverage across the United States, with 15 offices from coast-to-coast, including in Silicon Valley, Los Angeles and New York; in Europe, with offices in London, Paris, Munich and Piraeus; and in the Middle East and Asia, with offices in Dubai, Abu Dhabi, Singapore, and the associated Richards Butler office in Hong Kong.
Our experience is broad. Our Technology team includes partners who are acknowledged leaders in providing legal support to national and multi-national businesses. They represent a wealth of experience our clients can draw upon. Lawyers in our ATM group have assisted clients not only in the technology area itself, but also in industries critically dependent on technology for the management and reporting of their activities in the delivery and distribution of content, products and services. We have particular strengths advising clients in industries such as entertainment and media, banking/finance, insurance, hospitality, travel & leisure, telecommunications, life and health sciences, advertising, fashion, cosmetics and luxury brands, manufacturing, and even the public sector/government.
Our areas of experience in technology work include the following:
New and Developing Media
- Internet/PC
- Mobile/Wireless/Handheld
- Broadcast/Cable/IPTV
- Motion Picture/Film
Outsourcing
- Information Technology (ITO)
- Business Process Outsourcing (BPO)
- Claims Processing
- Customer Service/Help Desk
- CRM
- Broadcast and playout systems
E-Commerce
- Development & Services Agreements
- Subscription Agreements/Terms of Use
- Payment & Merchant Processor Service Agreements
- Service syndication agreements
- Download stores and content subscription services
Software Licensing/Development
- Financial Service/Trading Applications
- Media Players
- Gaming
- ASP Services
- RFID Applications
- Virtual Reality
- Content management and hosting systems
Privacy/Data Security
- CAN SPAM Compliance
- EU Directive Compliance
- COPPA Compliance
- HIPAA Compliance
- GLB Compliance
- FERPA Compliance