In both good times and bad, licensing offers valuable economic and strategic opportunities. Companies are increasingly turning to licensing to gain access to intellectual property at a lower cost than developing or purchasing intellectual property assets, and as a way of generating new sources of revenue out of existing intellectual property assets. Virtually every business today must confront licensing issues and a solid base of knowledge about licensing of intellectual property has never been more important for companies and their counsel. This introductory course will give you an overview of how to negotiate and draft effective license agreements, whether you are the licensor or licensee. Experts in licensing will discuss different kinds of licensing agreements, and the business and legal issues related to them.

• Effective drafting techniques
• How licensing can generate new revenue
• Fundamentals of trademark and copyright licensing
• Understanding open source issues
• Software and database licensing
• Character and celebrity licensing
• Special issues in TV and movie licensing
• Guidelines for patent and technology licenses
• International considerations, including enforcement and protection of rights
• Identifying and avoiding antitrust problems
• Managing bankruptcy and insolvency risks in IP licenses
• What happens when the agreement has to be enforced - drafting for litigation
• Ethical issues in licensing (1 full hour credit)
• Mock negotiation: Learn winning skills and tactics

General practitioners, intellectual property specialists, corporate counsel and others who need to know the basics of how to license and protect their intellectual property.

Join Reed Smith Partner John Hines during his panel entitled "Copyright Licensing."  Topics will include:

• Rationale for licensing 
• Fundamentals of a copyright license
• Key provisions and practical considerations
• Creative Commons licenses

Download the .PDF to learn more!