Licensing offers valuable economic and strategic opportunities. Companies are increasingly turning to licensing to gain access to intellectual property at a lower cost than developing or purchasing intellectual property assets, and as a way of generating new sources of revenue out of existing intellectual property assets. Virtually every business today must confront licensing issues. A solid base of knowledge about licensing of intellectual property has never been more important for companies and their counsel. This introductory course will give you an overview of how to negotiate and draft effective license agreements, whether you are the licensor or licensee. Experts in licensing will discuss different kinds of licensing agreements, and the business and legal issues related to them.

What you will learn

• Negotiating tips and effective drafting techniques
• How licensing can generate new revenue
• Important differences between patent and other technology licenses
• Fundamentals of trademark and copyright licensing
• Key open source licensing concepts and terms
• Rights of publicity and entertainment related licensing
• International considerations, including enforcement and protection of rights
• Identifying and avoiding antitrust problems
• Managing bankruptcy and insolvency risks in IP licenses
• What happens when the agreement has to be enforced - drafting for litigation

Who should attend

General practitioners, intellectual property specialists, corporate counsel and others who need to know the basics of how to license and protect their intellectual property.

To register, visit www.pli.edu or call +1 800 260 4PLI.

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