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Anthony S. Traymore

Traymore,AS_web image

Associate

New York

T:
+1 212 549 0358 (New York)
F:
+1 212 521 5450 (New York)
E:
atraymore@reedsmith.com
Vcard

Anthony provides strategic counsel and transactional support in connection with initiatives involving technology, advertising and media (and the convergence of these sectors) to global and domestic clients across many industries, including media & entertainment, financial services, insurance, retail, consumer brands and hospitality. Anthony is a member of the firm’s Social and Digital Media Task Force and co-authored the Advertising & Marketing chapter of the Social Media White Paper entitled "A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon." Anthony advises many of the firm's top clients across a broad spectrum of technology-related deals including:

  • Digital content distribution and licensing and related audio-visual broadcasting initiatives across all media
  • Information technology, business process and CRM outsourcing agreements (domestic, off-shore and near shore)
  • Social media services, virtual reality platforms and MMORPGs
  • Advertising, branding, marketing and sponsorships
  • User-generated content ingestion, distribution and syndication
  • Service agreements involving regulated industries such as mortgage lending and loan modification
  • Software/hardware procurement, development, licensing, distribution and export
  • Product and application development and joint ventures/strategic alliances
  • Credit card, gift card and loyalty & rewards programs
  • E-commerce, electronic payment solutions, electronic trading platforms and e-banking
  • Disaster recovery, contingency planning, data storage
  • Online gaming, sweepstakes and contests
  • Trademark and patent licensing
  • Asset sales involving intellectual property assets
  • Privacy, data protection, breach notification and data transfer issues

Anthony regularly writes, lectures and presents on current and emerging issues and trends in the areas set forth above and frequently provides related commentary and opinion for leading industry analysts.

Publications

  • DMCA Alive and Well? An Analysis of the Veoh Decision; AdLaw by Request (March 2009)
  • “Stake and Silicon Chips” (Commentary), World Media Law Report (Nov 2008)
  • "Targeted Advertising - Too Close To The Bone," World Media Law Report (Contributor) (Oct 2008)
  • "User Generated Content Guidelines," MLRC’s Practically Pocket Sized Law Treatise (Contributor) (Sept 2008)
  • “UGC Can Be Hazardous to Your Ad,” Mediaweek (Jan 2008)
  • “Hold ‘em or Fold ‘em; Hold ‘em or Fold ‘em, An Analysis of the Risks of Advertising Internet Gambling Businesses,” Media Law Resource Center Bulletin, (Jan 2008)
  • “User Generated Content; Media Consortium Principles and Considerations for Advertisers and Service Providers," AdLaw by Request (Nov 2007)
  • “RFID Technology and Intellectual Property May Be An Ever-Shifting Legal Landscape,” RFID Product News, July/August 2005 (Co-authored with Ken Adler)

Speeches / Presentations

  • Panellist at NYU Law School symposium, “The Future of Entertainment Law in the Digital Era” (November 2009)
  • Speaker at Association of National Advertisers Annual Conference on Behavioral Advertising and Ad-Blocking. (Sept. 2008)
  • Speaker at PNC Bank Annual Legal Conference on Due Diligence Best Practices in connection with Technology-Focused Transactions. (Sept. 2008)
  • Speaker at The Bank of New York Mellon Corporation CLE Program on Contractual Best Practices with respect to Indemnification and Damages Provisions. (Sept. 2008)
  • Speaker at General Electric’s Annual Advertising and Marketing Group Conference on The Use of User Generated Content in Advertising (May 2008)

Experience

2005 Reed Smith
2002 Brown Raysman Millstein Felder & Steiner
1999 Business Strategist, Oven Digital
1995 Founder & President, Third Rail Records
1994 Founder & President, The Habitual Theater Company

Legal Education

2002 Case Western Reserve University School of Law

Graduate Education

2002 M.B.A., Weatherhead School of Management

Undergraduate Education

1990 B.A., Haverford College

Professional Admissions / Qualifications

  • New York

Court Admissions

  • U.S. District Court - Eastern District of New York
  • U.S. District Court - Southern District of New York

Professional Affiliations

  • American Bar Association: Science and Technology Law
  • New York State Bar Association: Entertainment, Arts and Sports Law and Intellectual Property Sections
  • New York City Bar: Information Technology Law