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Action! Reed Smith Negotiates Ad Industry Deal With Actors

Publication Date: April 02, 2009

Publication Name: The Am Law Daily

Author: Brian Baxter

Two of the nation's largest actors' union announced on Wednesday that they had reached a three-year deal with advertising industry groups on a new contract.

The tentative contracts, hashed out during five weeks of sometimes contentious negotiations at New York City's Crowne Plaza Hotel in Times Square, involved members of the Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA).

SAG and AFTRA represent a combined total of about 135,000 actors, but the contract at issue here is only for actors that work in commercials.

To read the full article, please visit amlawdaily.typepad.com.