Law360, New York (January 06, 2012, 7:37 PM ET) - Reed Smith LLP finessed plaintiffs in multimillion-dollar Web tracking class actions into refining their claims, then flexed its technical expertise to free ETrade Financial Corp. and two other clients from the suits, showcasing the strength that put the firm on Law360's list of Privacy and Consumer Protections Groups of 2011.

The privacy team at Reed Smith represented E-Trade, Skype Inc. and Phillips North America Corp. in the litigation in Arkansas state court. The plaintiffs alleged those companies and nine others used local shared objects, or so-called Flash cookies, to bypass efforts by visitors to their websites to delete cookies. The cookies violated Arkansas anti-hacking laws, they said.

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