LONDON (September 30, 2016) – Reed Smith LLP today announced that Sadie Baron has been promoted to the role of Chief Marketing Officer. Baron, based in the firm’s London office, was most recently Director of Marketing EMEA, a position she has held since she joined the firm in 2013.

“Raising awareness of our global brand is a key priority for us, as we continue to enhance our service offerings to clients,” said Reed Smith’s Global Managing Partner Sandy Thomas. “Sadie’s recent role as Director of Marketing EMEA provides her with a deep understanding of our firm, and she brings a wealth of experience across all the aspects of marketing and business development. We’re thrilled that Sadie will serve as our CMO, and we’re confident that she will be able to quickly transition into her new role to hit the ground running.”

Commenting on her new role, Baron said, “My principal priority is to ensure that Reed Smith clients worldwide receive the outstanding legal services they require to advance their business objectives," said Baron. "We are recognized for exceptional client service, staying ahead of the curve in global business development, and launching strategic innovations that significantly improve our clients' ability to successfully compete in their industries. I'm delighted with this opportunity to take an even more active role in strengthening and advancing Reed Smith's valued client relationships.”

Before joining Reed Smith, Baron led the business development and growth strategies for PwC’s UK Forensic team, and prior to that, she was head of marketing at Eversheds.

About Reed Smith

Reed Smith is a global relationship law firm with more than 1,700 lawyers in 26 offices throughout the United States, Europe, Asia and the Middle East. Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute-resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, entertainment and media, shipping and transport, energy and natural resources, real estate, manufacturing, technology, and education. For more information, visit reedsmith.com.

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