New technologies bring increased connectivity and have transformed how you conduct business and interact with customers. Growth in this digital world requires innovative thinking and practical data and technology risk management.
Our cross-disciplinary practice advises on product solutioning and the adoption of new technologies from the earliest stages of development through implementation. Our global perspective enables us to help you navigate the interwoven and rapidly evolving legal and business challenges at the forefront of emerging technologies. Our team provides strategies and solutions – coupled with deep sector knowledge in financial services, health care, entertainment and media, energy and natural resources, and transportation -- to companies operating or investing in the ubiquitous technology industry, including in AdTech, FinTech, Digital Health and MedTech, and on new uses of technology, such as blockchain and digital assets, the metaverse, machine learning and artificial intelligence, Big Data, Internet of Things, and 3D Printing.
3D printing is quite possibly the next greatest chapter in the industrial revolution, and the technology is moving rapidly. 3D printing, or “additive manufacturing,” has been around since the 1980s. In the past few years, however, the technology has developed at an unprecedented rate, resulting in 3D printing becoming a significant industry with tremendous innovative potential for many applications - from dental and medical, to automotive, aerospace, military, fashion, food, eyewear, and construction.
Forecasters predict that 3D printing will democratize manufacturing, allowing every individual with the means to buy a printer to become a manufacturer and market his or her products to others. As such, 3D printing presents myriad of legal challenges, and our 3D printing focused lawyers are poised to assist.
Digital marketing is evolving at a rapid pace with companies increasingly using new technologies to focus marketing campaigns, create consumer-relevant content, and reinforce consumer reach. Advertising technology is laden with complex regulatory and compliance issues around content and brand safety, data privacy legislation, data rights and ownership, and allocation of risk and responsibility when negotiating agreements. These issues raise real concerns that can affect the performance of advertising campaigns, as well as an advertiser’s bottom line.
Advertising technologies help corporations improve reach and target campaigns by leveraging data to understand consumer preferences and patterns, anticipate trends, customize product offerings, streamline communications and increase revenue. These activities generate vast amounts of consumer and individual data that needs to be stored, shared, processed, managed and deleted. There is increased scrutiny over the use of AdTech in light of recent regulatory intervention and industry shifts that have elevated these issues to board level.
The shift to data-driven and personalized medical care is revolutionizing the way that health care services are delivered. New technologies – whether they be wearable devices, telemedicine, real-time monitoring, patient-centric data interoperability, population health, outcome-driven care, data and analytics-driven care optimization, or behavior management – pose significant challenges and also offer real opportunities for the life sciences and health care industries.
Digital innovation is causing an unprecedented shift in financial services. Driven by technology, the process can be quite disruptive and is subject to increasing global regulation.
At Reed Smith, we recognize the complexity that the FinTech sector causes you and your business. Our market-leading experience within the financial industry, corporate transactions, capital markets, investment management and funds, information technology, intellectual property, privacy and data security sectors means we are uniquely positioned to provide our skills, services and advice for the FinTech sector.
Payments Technology (PayTech) has dramatically altered the traditional commerce marketplace, while industry stakeholders and regulators struggle to keep pace with ever-evolving digital advances. As you navigate the payments ecosystem, you need legal counsel with in-depth knowledge of the payments sector and its complex regulatory landscape. Our team of industry veterans has operated across the PayTech ecosystem since its inception, including as general counsel for leading global payments companies.
We work with PayTech clients of all sizes and types and across all sectors to help them remain agile in this changing terrain. We provide guidance on novel and complex issues impacting payments systems, including:
Digital transformation and connected commerce
Mobile payments, digital wallets, and tokenization
Blockchain solutions and cryptocurrencies
Payments facilitators and Payments-as-a-Service (PaaS)
Prepaid, gift, white-labeled, co-branded, and virtual cards
Federal and state regulatory, card network, PCI-DSS, and NACHA compliance
Money transmitter registration and licensing issues
BIN sponsorship, ISO/MSP/ISV processing, revenue sharing, and technology agreements
Mergers, acquisitions, and joint ventures
Technology procurement and outsourcing
Investigations, enforcement actions, and dispute resolution