NEW YORK (February 26, 2016) - Reed Smith has advised Vista Outdoor (NYSE: VSTO) in its agreement with BRG Sports, Inc., to purchase Bell, Giro, C-Preme and Blackburn Brands for $400 million. The acquisition further positions Vista Outdoor—a global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets—as a leading company in cycling and snow sports equipment.
“Adding these innovative and well-known consumer brands to our portfolio creates a channel leadership position, enabling us to sell a broad suite of Vista Outdoor products to specialty outdoor shops, wholesalers and leading outdoor product retailers,” said Vista Outdoor Chairman and Chief Executive Officer Mark DeYoung.
The Reed Smith team included Philadelphia partner Paul Jaskot, New York partner Christopher Sheaffer and Philadelphia associate Megan Cribbs.
About Reed Smith
Reed Smith is a global relationship law firm with more than 1,800 lawyers in 26 offices throughout the United States, Europe, Asia and the Middle East. Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute-resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, entertainment and media, shipping and transport, energy and natural resources, real estate, manufacturing, technology, and education. For more information, visit reedsmith.com.
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