Gail is a partner at Reed Smith LLP and a registered nurse. Gail provides legal, regulatory, and legislative counsel to professional associations, as well as device and pharmaceutical manufacturers. She helps clients develop comprehensive reimbursement strategies that focus on coding, coverage and payment for new and established medical technology. Gail recommends that clients include a review of the publication strategy, clinical trial matters and pricing considerations in the development of a reimbursement strategy. It is critical that the reimbursement strategy align with the regulatory approach and marketing messages. For example, she has found that sales may want to message that a technology is fast, easy, and can be done on an outpatient basis at product launch. However, this generally means that their provider customers should expect lower reimbursement if the insurers/payers take note of these claims.
- Named a 2015 "Star" (Regulatory) in the LMG Life Science Guide