Toam Rubinstein Photo

Toam is a senior associate in Reed Smith LLP’s Entertainment & Media Group. She is experienced in transactional and regulatory aspects of brand development, advertising, and media initiatives, including talent services for athletes and celebrities, branded entertainment and sponsorship deals, product innovation and licensing, endorsement and influencer marketing, new media developments, emerging and traditional media distribution, content production and clearance, sweepstakes and promotions, as well as live event production. Toam is a member of the Sports Law Team, representing agencies and sponsors in their transactional and compliance matters. Toam is also a member of the Cannabis Law Team and guides members of the cannabis industry in navigating the complex regulatory environment in connection with their advertising and brand development initiatives.


  • University of Miami Frost School of Music, 2013, M.M., Music Business
  • University of Miami School of Law, 2013, J.D., cum laude
  • University of Maryland, 2010, B.A., Government and Politics with Honors, Minor in Philosophy, International Studies Citation

  • Florida
  • District of Columbia

Awards & Recognition

  • Selected through peer review for inclusion in The Best Lawyers in America© "Ones to Watch" list for Entertainment and Sports Law, 2021-2024, and Administrative / Regulatory Law, 2023-2024