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Advertising and Cannabis: The changing landscape

Authors

Claudia Springer

Many of you have asked me about the intricacies of advertising cannabis and CBD products and the laws covering same.  Please see a recent article authored by my Reed Smith colleagues Jason Gordon and Casey Perrino which touches on this complicated area.  Feel free to reach out to either of them for a more in depth analysis of your particular situation.  

Due to the patchwork of state and local legislation, and a federal prohibition on the recreational use of THC-based products,[46] advertising in the cannabis industry is challenging. Social media platforms like Facebook, Snapchat, Instagram and Google do not allow cannabis-related advertising in the United States.[47] Despite this, the market is flourishing and there is an opportunity for cannabis companies to get creative with their sale, distribution, advertising and promotional tactics.

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