Digital marketing is evolving at a rapid pace with companies increasingly using new technologies to focus marketing campaigns, create consumer-relevant content, and reinforce consumer reach. Advertising technology is laden with complex regulatory and compliance issues around content and brand safety, data privacy legislation, data rights and ownership, and allocation of risk and responsibility when negotiating agreements. These issues raise real concerns that can affect the performance of advertising campaigns, as well as an advertiser’s bottom line. Reed Smith’s Adtech Dictionary for Lawyers and Privacy Practitioners decodes all the jargon (spanning industry as well as legal terms from the US, Europe and Asia) in one place to ensure you are on top of the latest in Adtech.
Advertising technologies help corporations improve reach and target campaigns by leveraging data to understand consumer preferences and patterns, anticipate trends, customize product offerings, streamline communications and increase revenue. These activities generate vast amounts of consumer and individual data that needs to be stored, shared, processed, managed and deleted. There is increased scrutiny over the use of AdTech in light of recent regulatory intervention and industry shifts that have elevated these issues to board level.
Payments Technology (PayTech) has dramatically altered the traditional commerce marketplace, while industry stakeholders and regulators struggle to keep pace with ever-evolving digital advances. As you navigate the payments ecosystem, you need legal counsel with in-depth knowledge of the payments sector and its complex regulatory landscape. Our team of industry veterans has operated across the PayTech ecosystem since its inception, including as general counsel for leading global payments companies.
We work with PayTech clients of all sizes and types and across all sectors to help them remain agile in this changing terrain. We provide guidance on novel and complex issues impacting payments systems, including:
Digital transformation and connected commerce
Mobile payments, digital wallets, and tokenization
Blockchain solutions and cryptocurrencies
Payments facilitators and Payments-as-a-Service (PaaS)
Prepaid, gift, white-labeled, co-branded, and virtual cards
Federal and state regulatory, card network, PCI-DSS, and NACHA compliance
Money transmitter registration and licensing issues
BIN sponsorship, ISO/MSP/ISV processing, revenue sharing, and technology agreements
Mergers, acquisitions, and joint ventures
Technology procurement and outsourcing
Investigations, enforcement actions, and dispute resolution