New York, NY (April 30, 2014) – Reed Smith announced today it is one of the BTI Brand Elite – for the second straight year.
The ranking is based on feedback from interviews with hundreds of corporate counsel by BTI Consulting Group, a Wellesley, Mass.-based independent law firm consultancy.
“Reed Smith’s strong relationship focus has again resulted in our selection as an elite law firm,” said Sandy Thomas, Reed Smith’s Global Managing Partner. “We are naturally pleased with this recognition from top corporate counsel who recognize us for our consistent focus on client relationships, quality and value.”
The 2014 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms reports: “Reed Smith maintains their position as a top-branded law firm by being easy to work with and a reliable partner to their clients. Corporate counsel compliment the firm’s holistic approach to client service and their commitment to looking after the client and the entire account.”
The new report adds: “Clients perceive the firm as ‘dialed-in’ and recommend Reed Smith for their ‘personal dedication.’ The firm keeps clients’ best interests in mind through their willingness to work on creative fee arrangements and budgets, spurring Reed Smith’s recognition as a top value leader.”
BTI Consulting Group named 26 law firms as “Brand Elite” this year. The Group noted firms selected differentiate themselves from the competition by delivering premium value and devoting resources to innovative client service approaches. Corporate counsel consistently told BTI the firms they like the most have ongoing, systematic approaches to client service.
Reed Smith’s second consecutive recognition as a top brand from BTI Consulting Group comes on the heels of its second consecutive recognition as a leading brand on consultancy Acritas’ Sharplegal US Law Firm Brand Index 2014, last month.
Each year, the independent strategic law research firm Acritas ranks the nation’s biggest firms based on feedback from general counsel at companies conducting business in the United States with annual revenue of at least $50 million.
“No matter who is doing the ranking, Reed Smith appears consistently among the nation’s best law firm brands,” said Thomas. “Corporate counsel in every industry depend on our transactional, litigation and regulatory expertise in matters across dozens of practice groups, worldwide. We remain focused on building strong relationships by providing superb client service.”
About Reed Smith
Reed Smith is a global relationship law firm with more than 1,800 lawyers in 25 offices throughout the United States, Europe, Asia and the Middle East. Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, technology and media, shipping, energy and natural resources, real estate, manufacturing, and education. For more information, visit reedsmith.com.
U.S.: New York, Chicago, Washington, D.C., Los Angeles, San Francisco, Philadelphia, Pittsburgh, Houston, Princeton, Northern Virginia, Wilmington, Silicon Valley, Century City, Richmond
Europe: London, Paris, Munich, Greece
Middle East: Abu Dhabi, Dubai
Asia: Hong Kong, Beijing, Shanghai, Singapore, Kazakhstan