“Reed Smith is harnessing its strengths to increase its brand ranking to top 10 levels,” according to BTI Consulting Group’s latest corporate counsel research report: The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013.
In the survey, Reed Smith ranks ninth on the overall “Brand Elite 18” list and is called a “Rolls Royce of law firms.” BTI also names Reed Smith as one of the top six “innovation idols,” a “client’s leading choice,” and one of the legal industry’s very “best brand builders,” among several other accolades.
BTI’s report is the result of extensive research with more than 500 corporate counsel, and it identifies 398 firms among the largest 650 that are “building and defining distinct differentiators in the eyes of corporate clients.” The strengths of these firms’ brands are then further analyzed and ranked for client recommendations, premium reputation, and innovation.
How Reed Smith Ranked
In the Client’s Choice category, Reed Smith places among the top 16 firms. Additionally, it is among nine firms named “client’s lead choice” and is ranked as one of the top 12 “most recommended.”
Among 34 firms named in the Premium category, Reed Smith is called a “bet-the-company leader,” makes the “premium value honor roll” and is considered to have “strong long-term prospects.”
The report then examines Innovation, which BTI defines as “a promise of creative approaches and new thinking.” In this category, Reed Smith is among only six firms to achieve the top honor of “Innovation Idol.” The firm is also named among the “leading movers & shakers,” “leading tech‐savvy law firms,” “leading value leaders” and “leading client service strategists.”
The report goes on to recognize Reed Smith among 19 firms named as the “best brand builders,” that currently have the “greatest upward trajectory in how they are perceived by clients.”
Finally, owing to all of the above distinctions, Reed Smith ranks No. 9 on the overall “BTI Brand Elite 18” list. To make this final cut, firms were required to perform significantly better than all others in the three critical success factors defining brand and influencing hiring and selection: Client’s Choice, Premium and Innovation.
“These firms enjoy more positive differentiation, as well as year‐over‐year improvements highlighting their growing impact on clients and the legal market,” explains BTI about its findings. “Moreover, The BTI Brand Elite 18 are setting the stage for what’s to come—creating new standards by which other firms are measured, establishing solid, long‐lasting reputations for handling the most high‐stakes issues and redefining what it means to be innovative.”
In its profile of the firm, BTI says that: “Clients are impressed by Reed Smith’s uniform, firmwide approach. The firm’s uniformity combined with strong client service drive more corporate counsel to consider Reed Smith for complex work.”
BTI also reports that Reed Smith's "...use of technology and thought‐leadership on topics relevant to corporate counsel prompt increased recognition in each and every aspect of innovation.”
"We are pleased to know that our brand holds value for the right reasons, especially our commitment to client service," said Reed Smith’s Global Managing Partner, Greg Jordan.
Reed Smith consistently ranks in the top tiers of BTI’s corporate counsel survey reports. In February, three Reed Smith partners were named 2013 BTI Client Service All-Stars. The firm also earned top rankings in BTI’s Litigation Outlook 2013, and, for the ninth year in a row, earned a spot among “The BTI Client Service 30” in BTI’s Client Service A-Team report.
About Reed Smith
Reed Smith is a global relationship law firm with more than 1,800 lawyers in 25 offices throughout the United States, Europe, Asia and the Middle East. Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, technology and media, shipping, energy and natural resources, real estate, manufacturing, and education. For more information, visit reedsmith.com.
U.S.: New York, Chicago, Washington, D.C., Los Angeles, San Francisco, Philadelphia, Pittsburgh, Houston, Princeton, Northern Virginia, Wilmington, Silicon Valley, Century City, Richmond
Europe: London, Paris, Munich, Greece
Middle East: Abu Dhabi, Dubai
Asia: Hong Kong, Beijing, Shanghai, Singapore, Kazakhstan