The advertising industry just received a friendly wake-up call from the FTC. On September 23, the Commission announced Operation Full Disclosure, an initiative that seeks to reinforce basic disclosure principles for material terms and limitations in ads. According to the FTC, the Commission staff scanned over a thousand advertisements disseminated by or on behalf of major brands – across the entire media spectrum and from numerous product categories – and found about 60 that were arguably lacking in clear and/or conspicuous disclosures. These findings prompted letters reminding these advertisers, some of the largest in the U.S., that the staff had identified at least one advertisement that it probably would find lacked adequate disclosure in some way.

Join us November 18 at 1:00 p.m. ET for the complimentary webinar The FTC’s Operation Full Disclosure: What You Need to Know. Led by John P. Feldman and Michael Ostheimer, staff attorney in the FTC’s Division of Advertising Practices, the webinar will cover ways to ensure all ads are complying with the FTC’s standards, the latest on the commission’s ongoing efforts to educate the industry on proper disclosure practices, and what to expect in the coming months with regards to enforcement.

This webinar is part of a series of complimentary webinars from the ANA Government Relations group focused on legal and regulatory issues currently affecting the marketing community.

Visit the Association of National Advertisers website to learn more and to register.