If current plans are implemented, the number of top-level domains—the characters to the right of the dot in an Internet domain name such as .com or .edu—will expand from a couple of dozen to thousands in the next few years. The opportunities for trademarks to be abused in this new system are endless. It is incumbent upon every brand owner to learn the ins and outs of the planned new system and to strategize regarding the best ways to protect their brands in this new environment. What follows will give you a head start in that endeavor.

Download the .PDF below to read the full article.