Marcus is the youngest person and only woman to serve as chief negotiator for the advertising industry's JPC, the multi-employer bargaining unit that represents advertisers and agencies. As chief negotiator, she represented the advertising industry agencies in negotiations with SAG-AFTRA for the 2022 commercials contracts, which delivered a historic transformation that had not been seen since the inception of the collective bargaining agreement more than a half-century ago. Over the seven-week-long negotiation, Marcus oversaw several changes, including the creation of a new streaming use category to address the growing shift from linear to streaming platforms, a complete overhaul of the rigid and complex editing structures, and the introduction of flat-fee use categories.
In her role, Marcus also guided the advertising industry through the shutdown and resumption of live commercial production, which resumed months before both film and television, and worked with the union to create COVID safety protocols and a process for allowing producers to implement vaccine mandates throughout the pandemic.
Marcus has devoted nearly 20 years to successfully representing major global beauty, fragrance, and luxury goods brands and advising clients in all facets of advertising and entertainment law, including celebrity endorsement, influencer and talent agreements, digital and social media marketing, agency-client agreements, branded entertainment deals, media buying agreements, music licensing, sweepstakes and promotions, and corporate sponsorships.
Last but not least, Marcus represented Maximum Effort Marketing in its production of several high-profile ad campaigns, and she advised NYCNext in its Emmy-winning “New York State of Mind” video.
About Reed Smith
Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions, and regulatory matters. Now celebrating more than 140 years of service, our firm spans 31 offices with 3,000 people, including 1,700 lawyers.
For more information, please visit reedsmith.com.
