Our social media team members are leaders in the field. We have the experience that enables us to tailor our advice to you and your needs in matters that include content-related concerns, transactions and corporate issues, data protection and privacy, intellectual property, government regulation, labor and employment, and litigation. We have assisted interactive and digital marketing and advertising companies, content providers, and licensors with advice in connection with affiliate, publisher and partnership agreements, digital content licensing, syndication, distribution, and many other related deals. So whatever you do, we’ve got you covered.
The digital marketing, advertising and content deals we have documented have involved lead-generation agreements; referral agreements; advertising-supported, revenue-generating deals; product placement; CAN-SPAM compliance; and digital rights management for video, music, and games. We work with many of the leading studios, labels, social networking sites, and online music companies.
The issues we counsel on include, but are not limited to:
The convergence of new and competitive technologies and solutions
The constantly evolving regulatory environment and emergence of new marketing channels and technology platforms
The increasingly global nature of marketing requiring multi-jurisdictional compliance with data protection and privacy regimes
The increasing attention to behavioral and targeted marketing tools, often inconsistent across national boundaries
The wide disparities in the laws and regulations that apply to advertising and promotions, such as sweepstakes and contests
The challenges faced by lead-generating, email marketing and digital media companies confronted by "opt in," "opt out," "double authentication" and a host of other mechanisms, each preferred by differing regulators in differing jurisdictions
The escalated need to stay up-to-date with research and development
The wide array of issues that arise from employee use of digital media
The need for increasingly global, practical and effective approaches to satisfy legal requirements, while helping to facilitate sales and generate revenue, not increase costs, or create a patchwork operational quilt with decreased efficiency
The securities and regulatory issues affected by social media
The data privacy and security enforcement and protection issues inherently impacted by social media
Our digital media experience covers the following areas:
