The Guide explains how AI works; how AI is used across the various sectors that make up the broader entertainment industry; the geopolitical issues surrounding AI and media; the regulation of AI and how lawmakers are dealing with issues like deepfakes, and the wide-ranging commercial opportunities AI presents. The Reed Smith team also examines in detail some of the unique legal challenges that the growth of AI will create.
“AI may yet transform the world, surpassing the boundaries of human potential, and reshaping industries and economies on an unprecedented scale,” said Gregor Pryor, Reed Smith’s EME managing partner and member of the firm’s E&M Industry Group. He co-edited the whitepaper with group co-chairs Elle Todd and Steve Sessa.
“The law relating to AI, however, is in its nascent stage, albeit evolving rapidly in response to mounting global concerns. AI is pushing existing legal concepts to their limits, inventing new ones, and generally questioning the relationship between our legal systems and machines in an unprecedented manner. We have produced this Guide to help our clients improve their understanding of the legal implications surrounding AI in entertainment. It is neither intended to be exhaustive nor definitive, but offers a perspective into select issues that are at the heart of the ever-growing debate on AI,” added Pryor.
In chapters written by experienced lawyers across multiple practice teams, the Guide explores a range of emerging legal issues such as:
- Geopolitics of AI
- Why AI has a training problem
- Text and data mining around the globe
- The regulation of AI
- Legal issues of AI in the E&M industry:
- Challenges of data licensing
- Intellectual property concerns with use of AI
- AI disputes
- Data protection and privacy considerations with use of AI
- AI Ethics
- Investing in AI
- Digital identities
- The insurance implications of AI
- Labor and employment
- AI in the entertainment and media industry:
- AI and advertising
- How might AI revolutionize the world of media planning and buying?
- Film, TV and Games
- Music
- Fashion and beauty
- Sports and gambling
Reed Smith’s ‘Entertainment and Media Guide to AI’ is available for free on the firm’s website.
About Reed Smith
Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions, and regulatory matters. Now celebrating more than 140 years of service, our firm spans 31 offices with 3,000 people, including 1,700 lawyers.
For more information, please visit www.reedsmith.com.
