Reed Smith is a trusted advisor to name-brand advertisers, production companies, talent payroll companies, media companies, technology companies, publishers, film studios, television networks, cable channels, leading trade associations, authors, musicians, and celebrities.
With a 50-year track record in this dynamic, ever-changing field – which is integral to the U.S. and global marketplaces – Reed Smith consistently shines across the full gamut of legal roles: advisory, dispute resolution, regulatory, and transactional, and delivers top-notch guidance on advertising in a variety of different industries.
Our lawyers can guide you in such diverse areas as:
- Regulatory compliance
- Consumer protection
- Intellectual property
- Celebrity endorsements
- Advertisers’ rights under SAG-AFTRA and other collective bargaining agreements
- E-commerce
- Promotions, sweepstakes, and contests
- Event management
- Sponsorships
- Product placement
- Licensing
- Defamation
- Invasion of privacy
- Contracts
- Mergers and acquisitions
- Joint ventures
- Trade association regulation
