Summer is here. Fire up the grill, dig out the beach towels, and take time to do a compliance check on your Made in USA (MUSA) advertising. Everyone loves a themed initiative, and patriotic holidays like July 4 are popular times for messaging and enforcement actions targeting MUSA claims. If history is any indicator, there’s reason to believe it’s the time of year for companies to be ready for increased regulatory scrutiny by the Federal Trade Commission’s (FTC) MUSA enforcement program.
When it comes to MUSA advertising, the FTC is the primary federal regulator for most claims. But it’s not the only enforcer on the beat. False or deceptive MUSA claims can also lead to unwanted attention from state regulators and plaintiffs’ attorneys or, depending on the product, other federal agencies like the U.S. Department of Agriculture (USDA).
The full article is available at law.com.
