Julia Solomon Ensor

“Made in USA” and Country-of-Origin Claims Counsel

As the FTC’s long-standing “Made in USA” program manager, Julia led the drafting, implementation, and interpretation of the Made in USA Labeling Rule. She directed dozens of high-profile enforcement actions involving origin claims and deceptive marketing practices.

This direct involvement in shaping the FTC’s Made in USA enforcement program makes her uniquely qualified to counsel companies on compliant origin claims, defend against investigations, and respond to regulatory inquiries. Julia received the FTC’s prestigious Paul Rand Dixon Award in recognition of her leadership in building and enforcing the Made in USA program.

Environmental Marketing and Green Claims (Green Guides) Attorney

Julia brings extensive experience with environmental marketing claims under the FTC’s Green Guides. At the agency, she played a key role in reviewing and revising the Green Guides, analyzing public comments, drafting regulatory guidance, and advising on emerging issues such as chemical recycling and “certified organic” claims.

Having served as lead counsel in green marketing enforcement matters, Julia understands how the FTC scrutinizes sustainability claims. She advises companies on substantiation, risk assessment, and compliance strategies to mitigate exposure in an evolving regulatory landscape.

Comprehensive FTC Advertising and Consumer Protection Compliance Attorney

Julia advises clients across the full spectrum of FTC jurisdiction, including:

• Advertising substantiation
• Unfair or deceptive acts or practices (UDAP)
• Negative option and subscription programs
• Telemarketing and TSR compliance
• Children’s Online Privacy Protection Act (COPPA)
• Data privacy and data security
• Textile and energy labeling
• Business opportunity rules
• Consumer perception testing

From responding to CIDs through negotiating consent orders and defending litigation, Julia guides clients through every stage of FTC investigations.

Thought Leadership and Industry Education

A recognized thought leader in advertising and consumer protection law, Julia regularly writes and speaks on FTC enforcement trends, regulatory compliance, and risk mitigation strategies. Her experience as coordinator of the FTC’s Bureau of Consumer Protection Business Education program enables her to translate agency expectations into clear, practical guidance that helps companies stay compliant while achieving commercial objectives.