Sticky customers, sticky legal issues: loyalty and consumer incentives under the microscope

From loyalty programs, gamification, offerwalls, and more traditional incentives such as discounts and rebates, today’s consumer incentive programs are designed to drive engagement and loyalty—but they also come with complex legal obligations. This session takes a deep dive into the compliance requirements surrounding loyalty and promotional campaigns, including the legal treatment of consumer incentive and loyalty programs and the corresponding privacy and advertising regulations. We’ll analyze recent legislation as well as enforcement, highlighting common pitfalls and evolving regulatory expectations. As consumer spending fluctuates, campaigns to convince them where to spend their dollars become increasingly important. This session will equip you with the legal tools to keep customers—and regulators—on your side.

Understand the legal landscape governing consumer incentives, gamification, and loyalty campaigns—including key requirements under advertising, consumer protection, and privacy laws.

Learn from recent enforcement and litigation actions to identify high-risk practices and compliance red flags.

Gain practical guidance for advising marketing and product teams on structuring compliant incentive campaigns that drive engagement without inviting regulatory scrutiny.