Global agency agreements, whether for media, creative or full-service, require a bespoke approach and there is no one size fits all template.
Event Type: Webinar
- Start Date/Time:
- 23 May 2023, 1:00 PM EDT
- End Date/Time:
- 23 May 2023, 2:00 PM EDT
- Event Materials:
- Global Agency Agreements: Key Considerations for Brands
Not only do local laws and market practices differ across the world with respect to agency services, but client and agency organizational operating procedures can also impact how a global agreement is structured.
In this webinar, Keri Bruce and Nick Swimer will discuss key issues in developing and negotiating global media agency agreements, including: key differences in US versus global agreements and approaches to local agency work.
This webinar is intended for brand in-house legal, procurement and marketers only.