At Reed Smith, we are well-equipped to provide you advice and assistance on any aspect of sports law and sports business, having worked with owners, investors and talent.
We have more than 25 sports lawyers globally who are dedicated to sports; representing teams and organizations, athletes, owners, and sports-related businesses, and advising on the financing and construction of new stadiums and sports arenas.
We draw on the strength of the firm’s entertainment and media, general corporate, M&A, litigation, labor and employment, real estate, advertising, antitrust and competition, intellectual property, and communications regulatory practices.
We have extensive experience negotiating day-to-day agreements including:
Ambush marketing surrounding sporting events
Broadcast and telecast rights agreements
Collective bargaining agreements
Concert agreements for events held in major sporting venues
Concession agreements
Contests and sweepstakes
Distribution agreements for entertainment programming and other items to be distributed over the internet or through closed networks
Employment agreements
eSports
Financing and construction of new sports stadiums and arenas
Gaming and contest rules
Merchandising
Naming rights agreements for major sporting venues
Social media policies
Sponsorship, advertising and licensing agreements
Suite license agreements
Talent agreements for television networks, radio stations and internet sites
Ticketing agreements, including internet ticketing agreements
