Advertising technologies help companies reach more customers and improve their marketing by using data to understand what consumers want, to predict trends, to customize products, to streamline communications, and to increase revenue.
Reed Smith is one of the world’s leading advertising and technology law firms. Our cross-functional and multi-jurisdictional AdTech team brings together leading lawyers with deep experience in advertising and marketing, data privacy and security, intellectual property, technology transactions, information governance, compliance and enforcement, and litigation. We help you design creative, technology-enabled, and legally compliant advertising strategies.
Advertising activities generate vast amounts of personal consumer data that must be stored, shared, processed, managed, and deleted. The increased scrutiny over the use of AdTech has increased and has become a board-level concern. Leading AdTech issues include brand safety, data privacy legislation, data rights and ownership, and the allocation of risk and responsibility. If these issues are ignored in relevant agreements, advertisers can expect a negative impact on their bottom line.
Reed Smith helps global corporations propel their advertising and marketing efforts while also helping them navigate the multitude of often-contradictory global regulations governing consumer data. This legion of regulations includes the EU’s General Data Protection Regulation, California’s Consumer Privacy Act, the Children’s Online Privacy Protection Act, the Telephone Consumer Protection Act, and many other compliance regimes and industry standards around the world.
Unlike other law firms in this sector, Reed Smith focuses on the needs of brands – not agencies – and has a truly international cross-service-line team. This makes us unique in this complicated ecosystem, free of the conflicts that other law firms typically encounter.
Reed Smith’s AdTech Dictionary for Lawyers and Privacy Practitioners decodes all the jargon (including industry and legal terms from the United States, Europe, and Asia) in one place to help you stay on top of the latest in AdTech.
