Global agency agreements, whether for media, creative or full-service, require a bespoke approach and there is no one size fits all template.
Type d’évènement: Webinar
- Date/heure de début
- 23 May 2023, 1:00 PM EDT
- Date/heure de fin
- 23 May 2023, 2:00 PM EDT
Not only do local laws and market practices differ across the world with respect to agency services, but client and agency organizational operating procedures can also impact how a global agreement is structured.
In this webinar, Keri Bruce and Nick Swimer will discuss key issues in developing and negotiating global media agency agreements, including: key differences in US versus global agreements and approaches to local agency work.
This webinar is intended for brand in-house legal, procurement and marketers only.