MUNICH - International law firm Reed Smith has advised private equity firm EMERAM Capital Partners as the successful bidder in an auction process for the acquisition of Provital GmbH (Provital), a German D2C provider of high-quality dog and cat food. The closing took place on 10 June 2024.
scattered pet kibble

The Reed Smith team, led by Munich-based corporate partners Dr Nikolaus von Jacobs and Dr Germar Enders, advised EMERAM on all legal aspects of the transaction except financing, including the re-investment by the seller.

The Reed Smith team also comprised Matthias Weingut (corporate, associate), Dr Markus Beil (corporate, associate), Dr Michaela Westrup (antitrust & competition, partner), Nadja Rünzel (antitrust & competition, associate), Jonas Weimert (IP, associate), Dr Hannah von Wickede (tech & data, associate), Katrin Gerceker (real estate, associate), Robert Werzlau (corporate, associate), Dr Andreas Splittgerber (tech & data, partner), Vincent Magotsch (employment law, associate), Nina Siewert (tax law, partner), Christian Schnurrer (employment law, associate), Philipp Bergmann (tax law, associate), Dr Etienne Richthammer (real estate, partner), Dr Rene Lochmann (real estate, partner), Dr Alexander Klett (IP, partner), Oliver Rathje (litigation, partner).

About EMERAM Capital Partners

EMERAM is one of the leading growth investors for medium-sized companies in the German-speaking region. Funds advised by EMERAM provide more than 800 million Euros in capital for the development of growing companies. The portfolio includes companies from the technology/software, value-added services and new consumer goods sectors.

About Provital GmbH

Provital is a supplier of high-quality dog and cat food. The company was acquired by Dr Thomas Brandner in 2006 and is based in Taufkirchen near Munich. The company offers dog and cat food in the premium segment via a nationwide direct sales network (D2C), which will benefit from the increasing demand for quality products in the future. With its own brand Anifit, Provital has grown faster than the market in recent years and has significantly expanded its market share in Germany and Austria. The products are sold by more than 2,000 specialist advisors who offer professional advice and maintain a close relationship with their customers.