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Reed Smith to lead SXSW panels on AI in media and entertainment

AUSTIN — Global law firm Reed Smith will present two panel discussions at South by Southwest (SXSW) on March 13, examining the intersection of AI, media, and entertainment. During the sessions, firm partners and industry leaders will address the challenges and opportunities as AI transforms the creative landscape.

The panels will take place at The LINE – Topaz Ballroom 1-3.

Panel 1: AI Safety & Trust: Building Responsible Media Tech | 10–11 a.m. CT

This session will explore practical steps for building and scaling trustworthy AI as it becomes central to media and entertainment. Reed Smith partners Monique Bhargava, who co-leads the artificial intelligence group within the firm's Emerging Technologies practice, and Dr. Andreas Splittgerber, co-head of the firm's global artificial intelligence practice, will lead discussions on model testing, transparency, and regulatory compliance. Joining them are Vanessa McKay, director-legal and data protection officer at Tripadvisor, and Zakah Ahmadi, legal counsel at Tripadvisor.

Panel 2: AI in Entertainment: Navigating IP, Ethics & Opportunity | 11:30 a.m.–12:30 p.m. CT

Nick Breen, partner in Reed Smith's Entertainment & Media Industry Group, and Gerard Donovan, partner in the firm's Intellectual Property and Emerging Technologies groups and a computer engineer, will examine how generative and agentic AI are transforming entertainment and media. The discussion will address IP rights, fair use, talent protections, and emerging business models. The panel also features Alex Haskell, general counsel and head of global affairs at ElevenLabs, and Romy Horn, general counsel at Real Chemistry.

Reed Smith advises emerging technology companies across a wide range of industries, including entertainment and media, on the legal challenges of developing and deploying AI technologies. The firm's work spans regulatory compliance, intellectual property protection and licensing, copyright and fair use, data privacy, content transactions, and talent rights. 

For more information or to book interviews with one of the speakers, please contact Senior Public Relations Manager Matt Kasik.

About Reed Smith

Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions, and regulatory matters.

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