Whilst the UK Government’s latest AI proposals make for essential reading across all creative industries, the world of TV has been waiting with particularly bated breath.
Intellectual property rights are the foundation for almost all the value that audiovisual stakeholders can create: from the multitude of headline rights and underlying copyright interests (film, music, scripts, formats, production, direction, design) and related performers’ rights; to brand, image, and likeness rights for talent, and multiple prequel and sequel, franchise and spin-off rights.
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