What if you wanted to build a new Olympic movement, but without the International Olympic Committee? We’re not talking about just staging a series of nation-based competitions, but building an entire global governance infrastructure for international sports. If you wanted to create a competitor for the Olympic Games, what would that look like? How would you do it from a commercial and legal perspective?

You would probably start with a small but rapidly growing sport to test out the business case and then build up from there.

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