Multiple operating models
As e-sports is in a relatively nascent stage of development, there are several possible operating models that stakeholders can use for successful commercialization. On one end of the spectrum, game studios can organize e-sports tournaments entirely in-house and fund tournament prizes. This gives the game studios greater control over the use of their game and how the tournament is run.
On the other end of the spectrum, a start-up or even an association or society can partner with game studios and sponsors while focusing on the event management aspect of e-sports tournaments. This allows the organizer to develop expertise in managing tournaments, which can be applied across multiple e-sports. This flexibility is seen in the growing number of e-sports associations around the world and collaborations between some of these associations to tap into each other’s strengths. It is important for e-sports stakeholders to identify the model best suited to their objectives.