Speakers: Gerard M. Stegmaier

Event Type: CLE / CPD, Seminar

Start Date/Time:
29 March 2017
End Date/Time:
29 March 2017
As the world shrinks and digital takes control, effective advertising lawyers are not just building the bridge between creative freedom and consumer protection, they have increasingly become embedded in the marketing process, from beginning to end. Lawyers are now partners to CMOs, brand managers, and creative directors. That's not an easy position. However, armed with the right knowledge, today's marketing lawyer is a valued member of the team. This conference, now in its 13th year, will show senior practitioners and C-suite executives how to join hands to facilitate the creation of effective, successful marketing campaigns using all available tools.