Designed by Advertising and Promotion professionals for Advertising and Promotion professionals – as well as their legal, marketing, and consulting colleagues -- DIA’s Advertising and Promotion Regulatory Affairs Conference offers a comprehensive agenda for beginners to the field as well as the most experienced. The conference, which has taken place annually for 30 years, delivers a multi-stakeholder perspective on new FDA guidances and the latest enforcement, the challenges of marketing pharmaceuticals and medical devices in a mobile-first world, and new technologies relevant to the promotion of FDA-regulated products. Industry and government thought leaders will facilitate interactive, forward-looking discussions that will shape policy, advance understanding, and define strategic priorities within the ad promo regulatory space.