Related Professionals: Alexander Y. Thomas

April 27, 2015 – Reed Smith announced today it is among the “BTI Brand Elite,” earning this prestigious recognition for the third consecutive year.

The ranking is based on feedback from interviews with corporate counsel by BTI Consulting Group, a Wellesley, Mass.-based independent law firm consultancy.

“Reed Smith is particularly pleased to be recognized as a leading firm in terms of innovation, value-driven services and technological savvy,” said Sandy Thomas, Reed Smith’s Global Managing Partner. “BTI Group’s conclusion that our ability to leverage technology makes us stand out in a crowded market is well-supported by the feedback we receive from the top companies we work with every day. We are very pleased to be recognized among the 2015 Brand Elite.”

The 2015 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms reports: “Tried-and-true approaches are not what keep Reed Smith at the forefront of client’s minds. The firm earns Leader status in 3 of the 4 attributes defining innovation.”

This year’s report also includes quotes from Reed Smith clients, who noted: “They are doing a fantastic job. Their IT department is designed around better client service;” and “Great firm. They are willing to help clients by being creative with fee arrangements.”

BTI Consulting Group named 26 law firms as “Brand Elite” this year, using a data-driven ranking paradigm based on information gathered in 648 interviews with leading decision makers at organizations with $1 billion or more in revenue. This information was used to rank the 2015 Brand Elite firms on the three key variables of influence, strength and competitiveness.

BTI reports Reed Smith and the other firms selected in 2015 are “bucking the trend” by being able to “use their brand to differentiate themselves in the legal market.”

About Reed Smith

Reed Smith is a global relationship law firm with more than 1,800 lawyers in 25 offices throughout the United States, Europe, Asia and the Middle East. Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, entertainment and media, shipping and transport, energy and natural resources, real estate, manufacturing and technology, and education. For more information, visit

U.S.: New York, Chicago, Washington, D.C., Los Angeles, San Francisco, Philadelphia, Pittsburgh, Houston, Princeton, Northern Virginia, Wilmington, Silicon Valley, Century City, Richmond

Europe: London, Paris, Munich, Athens

Middle East: Abu Dhabi, Dubai

Asia: Hong Kong, Beijing, Shanghai, Singapore, Kazakhstan