Reed Smith LLP today announced that it has advised sneaker consignment pioneer Flight Club on its merger with GOAT, the world's leading digital sneaker marketplace, in a move that revolutionizes the authentic and rare sneaker space across mobile, web, and retail channels.

Following the merger, GOAT and Flight Club will continue to operate as independent brands. GOAT will continue to focus on mobile and web listings, and utilize its best-in-class technology platform across the combined companies, while Flight Club will continue its focus on global retail and e-commerce consignment.

The Reed Smith team was led by New York corporate partner Jared Hershberg and New York tax partner David Hryck and included New York-based associates Konstantinos (Dean) P. Melitsanopoulos and Sophie Ha.

Visit prnewswire.com to read the joint press release.

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