NEW YORK - Global law firm Reed Smith today announced that it represented True North Managers (f/k/a India Value Fund Advisors) and Zodius Capital in connection with the sale of their portfolio company, BORN Group, to Tech Mahindra.

BORN Group is a leading digital transformation agency with a focus on customer experience and enterprise commerce solutions.

The Reed Smith Private Equity team on this transaction was comprised of New York-based partner Niket Rele and associates Anatoliy Rozental and Emerson Bianchi, and Miami associate Nataly Laufer Sultan.

A copy of the press release issued by BORN Group can be found at