Eurazeo Brands is a branch of the Eurazeo group specialising in supporting new emerging brands. The French investment company works alongside the most promising brands to enable them to expand their development and realise their ambitions.

Founded 10 years ago by Sylvie Loday, Benoit Verdier and Olivier Royere, EX NIHILO is a major player in the world of exclusive perfumery. Now present in 25 countries, this French company specialises in the creation of made-to-measure perfumes, offering its customers a unique immersive experience, from the choice of fragrances to the personalisation of the bottle.

EX NIHILO is distributed in the world's most prestigious houses (Harrods, Bergdorf Goodman) and uses the most exclusive perfumery materials to create avant-garde fragrances.

This investment will enable EX NIHILO to continue its international development.

The Reed Smith team advising EX NIHILO Paris comprised partner Guilain Hippolyte and corporate associates Marine Deyrolle and Marco Hazan.