The ad industry – and the brands that are its anchors to success – are under attack. Two articles appearing in major publications take publishers, brands and agencies to task on legal issues. Please see the BuzzFeed article and the New York Times article.
On the other hand, occasionally there is some good news. Brian Jacobs’ article in Media Village on the progress brands are making in the transparency controversy with media buying agencies is heartening.
To continue reading, please visit adlawbyrequest.com.