Reed Smith Client Alerts

Reed Smith LLP is licensed to operate as a foreign law practice in Singapore under the name Reed Smith Pte Ltd (hereafter collectively, “Reed Smith”). Where advice on Singapore law is required, we will refer the matter to and work with Reed Smith’s Formal Law Alliance partner in Singapore, Resource Law LLC, where necessary.

June 7, 2018, is the deadline to submit public comments to the Personal Data Protection Commission of Singapore (PDPC) on its April 27 proposal to combine the Spam Control Act and the Do Not Call provisions of its broader data protection law into one single piece of legislation in the Personal Data Protection Act (PDPA). Striving to adapt to the rapid technological advancement and changes in marketing practices, the proposed merger, if implemented, will streamline compliance requirements for direct marketing, especially for sending direct marketing messages over instant messaging services and social media platforms.

Authors: Xiaoyan Zhang Carolyn Chia (Consultant, Resource Law LLC)

The proposal

Currently, the Do Not Call provisions regulate direct marketing messages that are transmitted by text, fax or call to phone numbers in Singapore while the Spam Control Act applies to bulk electronic messages sent for marketing purposes. The proposal further expands the reach to cover unsolicited marketing messages sent to instant messaging identifiers on social media platforms and messaging services.