
Why Are the AI Ethics Guidelines Important?
In its work program for 2019, the European Commission stated that it wants to be the “effective standard-setter and global reference point on issues such as data protection, big data, artificial intelligence and automation.”1 The values enshrined in the EU’s General Data Protection Regulation 2016/679 are already shaping the global economy and laws of other countries.2 It is clear that the European Commission has the same ambitions for its AI-related initiatives. In fact, it has been reported that Brussels’ “ethics-first approach has already attracted attention from outside Europe, including Australia, Japan, Canada and Singapore.”3
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