Inclusivity Included: Powerful Personal Stories

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Authors: Iveliz R. Crespo John Iino Wilsar F. Johnson

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Research suggests that 70 percent of consumers want to know what the brands they support are doing to address social and environmental issues. However, jumping on the social cause bandwagon is not enough; these public commitments need to be authentic. To delve deeper into this topic, John Iino and Iveliz Crespo are joined by seasoned social media and brand expert Wilsar F. Johnson, vice president of social media and brand development at SKDK, to discuss the company’s people-first approach to helping brands and other clients communicate authentically, avoid blowback from consumers, and manage crises in a thoughtful and strategic way.

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