Trading Straits

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Authors: Wim Vandenberghe Nicolas Frerejean

dark blue and orange water

A new generation of barcodes is enabling faster, safer and more transparent transactions across industries and regions.

In this episode, Nicolas Frerejean, director of marketing and digital transformation at GS1, the global standards organization behind barcodes, tells Reed Smith partner Wim Vandenberghe how the next generation of barcodes can offer even more information and benefits to consumers, businesses and regulators. He shares fascinating examples of how barcodes are used in retail, healthcare, food, construction and other sectors.

Whether you are a manufacturer, a retailer, a consumer or a policy maker, you will find this podcast insightful and informative.